QR Code - Barcode for mobile phone

A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The "QR" is derived from "Quick Response", as the creator intended the code to allow its contents to be decoded at high speed. QR Codes are common in Japan, where they are currently the most popular type of two dimensional codes. Moreover, most current Japanese mobile phones can read this code with their camera.

Full detail at QR Code wiki

QR code and 2D barcode technology application and adoption level in Malaysia is still in the early stage. The technology and commercial potential of this technology is abundance. The QR code is widely and creatively use in many sectors such as tracking, mobile content hyperlink, mobile ticket gatepass, business card to your corporate website and many more..

view the application of QR code in Pet Shop Boy's QR code video